Deciding between a press release and earned news attention is a critical choice for many organizations. While distributing a news release provides instant control over your message and audience , it’s essentially promotional. Conversely , gaining press reporting from reputable sources carries far si

While a news release can kickstart the narrative about your business , it’s usually considered a controlled form of communication . Earned media coverage , however, often carries considerably more impact when it comes to establishing business reputation . Securing positive features in reputable outl